Pinoy Box Office is a 24-hour Filipino cable channel owned by Viva Entertainment.As the pioneer in the 24-hour all-Filipino movie channel on cable TV (through the Viva Cinema formerly tie-up with STAR TV a Hong Kong based satellite broadcasting network, which is now retrieved last February 2009), Viva tied up with interested local and global cable TV partners in need of access to its local content library. Viva's library of titles provides an excellent bridgeway into endless hours of viewing enjoyment for the local & international Filipino viewers anywhere in the globe. Launched on August 1, 2003, is Pinoy Box Office (PBO), Viva's new 24-hour all Filipino movie & entertainment channel. PBO is now distributed throughout the Philippines, as well as in the U.S. (through the Mabuhay Channel), the Middle East, Asia (Japan) and soon in Europe.
